Tuesday, April 8, 2008
Thousands of readers discovered North Carolina Signature and have embraced the quality and significance of articles, striking photography, and for serving as a good friend who knows about the places you’ve never heard of – and lets you in on her little secret. North Carolina Signature introduces readers to North Carolina like they’ve never seen, serving as a resource for travel destinations, the best restaurants, luxurious spas, and more.
Age 30+•
Estimated 60/40 percent female to male readership.•
College-educated working professionals with • higher-than-average income levels, financially motivated, intelligent, and self-aware.
Passionate about life through reading, travel, cooking, • or even training for a marathon.
Predominately married or in a committed relationship.•
Values a balance of work, family, and personal time.•
Feels a connection to North Carolina and are active • in their community.
Internet savvy• – banks online, keeps in touch with friends and family through email, and researches new household purchases online.
Entertains at home often, but also dines out frequently.•
Environmentally conscious.•
Chooses a lifestyle that embraces • sophistication and ease.

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